First to Market
MXI is first to market with healthy gourmet chocolate. This poses a serious advantage and
given their proprietary process, this is a lead that is likely to grow over
time.
Global Markets & International Expansion
MXI's product line has world-wide appeal. The company has already committed to international expansion. They have launched operations in Japan, Canada, Australia, United Kingdom, New Zealand, Sweden, South Africa, and now parts of the EU.
As of March 1, 2009, MXI Xocai chocolate began shipping to Hungary, Holland, Belgium, Denmark, and Ireland. MXI has pledged to expand into another five countries by the end of next year, so you can see this is just the beginning.